This Town Is So Adorable, You’re Forbidden To Take Pictures In It

One municipality in Switzerland has instituted a fine for anyone who takes photos there, saying the pictures will cause envy and extreme unhappiness for people who see them on social media.

Lawmakers in Bergün/Bravuogn claim their region is so beautiful, footage may prompt crippling FOMO.  

“It is scientifically proven [that] beautiful vacation photos on social media make the viewers unhappy, because they themselves can not be on the spot,” the tourist office said in statement. Naturally, the office recommends visiting the village of Bergün to avoid this dreaded FOMO. 

They have a point: Every Instagram already taken there is gorgeous. 

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Local lawmakers passed a law on Tuesday that threatens a fine of about $5 for anyone who takes a photo in Bergün/Bravuogn. Of course, the whole thing is mostly a marketing ploy to attract tourists, and it’s unlikely the fine will actually be enforced, tourism director Marc-Andrea Barandun told The Local. 

The ploy is clearly working: We’re newly fascinated with Bergün, a stop on the century-old Albula railway line which starts in the town of Thusis and ends in St. Moritz. Bergün boasts painted houses, an 800-year-old church and a Roman tower, and the 1952 film “Heidi” was filmed in a village nearby. There’s skiing in winter, hiking in summer and perfect vistas all year round. 

Looks like the perfect place for a camera-free trip.

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H/T Travel + Leisure

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